• #HOWTODAD

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    Rather funny Long Take spot for Cheerios. I like that he seems confident but not overconfident. That always seems to be the danger with these dad centric commercials. So, well done Cheerios... bravo.

    CREDITS
    Client: Peanut Butter Cheerios, General Mills
    Agency: Tribal Worldwide, Toronto
    Creative Director: Josh Stein
    Associate Creative Director: Rob Sturch
    Copywriters: Rob Sturch, Tracy Wan
    Art Director: Amy O’Neill
    Agency Producers: Stef Fabich, Bonnie Chung
    Account Team: Stephanie Wall, Samantha Murphy
    Strategy: Sandra Moretti, Dino Demopoulos
    Media Company: Cossette Media
    Production Company: Radke Film Group
    Director: Michael Clowater
    Director of Photography: Andrij Parekh
    Line Producer: Gillian Gardner
    Postproduction Company: Married to Giants
    Editor: Leo Zaharatos
    Online Editors: Trevor Corrigan, Preeti Torul
    Postproduction Company: Alter Ego
    Colorist: Conor Fisher
    Audio House: Grayson Matthews
    Casting Agency: Jigsaw Casting
    Casting Director: Shasta Lutz

  • Nike Clones

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    So good.

  • Chapman Skateboards

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    This video makes me want to buy a skateboard... so, job well done I suppose.

  • With all this tech about, is the big idea 'no idea'? Aussie CDs discuss. *May contain irony.

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    Are we thinking stuff through too much? What if we just chucked a load of tech together and let the public pick the bones out of it. And besides, there's just no room for an idea in amongst the live-streaming 3D-printed QR codes being delivered by a quad-copter.

    Starring a galaxy of creative stars from Down Under, this is of course a spoof that sets the stage for the Creative Fuel event in Sydnay at the end of July.

    The point is valid though. Increasingly tech can come first and the idea a distant second - if at all. It's a watchout for everyone: yes, technology can augment an idea but not replace it. Ideally it's invisible, working bits magic behind the scenes, letting the big thought land without interference or hoop-jumping.

    Find out more about the Creative Fuel event >

  • Expedia "Paris"

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  • Mini Superleggera

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  • Amazing student chalkboard art is genius but anonymous. #dangerdust

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    At the Columbus College of Art and Design, two college students have gone rogue - but publicly at least, no one's letting on which two. The anonymous duo, who go by the name Dangerdust, sneak into a classroom each Sunday or Monday and create a masterpiece out of nothing but chalk. All we could manage at school was a speed knob.

    The pair are both seniors in Advertising & Graphic Design, but somehow they manage to spare the brainpower and time to create these chalkboard works of art - some taking 11 hours to complete.

    You just have to marvel at the technique, the breadth of styles, the thinking that's gone into it and the commitment and planning.

    “When you’re working on long extended projects for graphic design classes it’s easy to… lose motivation,” they said. “I think we’re tired of the computer, and [chalking] gives us motivation.”

    “I remember the first couple we did, I didn’t think anything was going to happen, [but] people were like, ‘Yeah, I’ve seen that on Instagram!’” they remembered. “We get so giddy over 10 likes on Instagram.”

    Dangerdust on a day outDangerdust on a day out

    Via

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