Really love this idea. It's just a solution to a pre-existing problem. People have bad parking habits in Moscow due to a lack of parking options. Therefore, their cars get towed a lot. Smart just helps them get to where there cars were taken – all the while, showing them what they could have. They could have a smaller, more manageable car.
I don't know if you've watched all of the videos from space with Commander Chris Hadfield in them, but they are pretty great. He answers questions people have and generally talks about the different experiences on-board the International space station. This video, however, is a cover of David Bowie's Space Oddity. And I've got to say, not a bad singer. Not the greatest ever, but certainly knows how to carry a tune. Check it out.