The latest phase of the Baby Carrots campaign capitalizes on the feeding frenzy that accompanies playoff football. A Bunch of Carrot Farmers will unveil new Baby Carrots football packaging and a supporting contest dubbed “Carrot-o-vations.”
Borrowing from the over-the-top football playoff promotional tactics made famous by junk food brands, Carrot-o-vations lets you enter to win “awesomely useless—but collectors’ edition!—swag.” Free prizes include advanced Carrot Vision Goggles, Double Neck Carrot Axe, Carrot Hoopty Spinners and Carrot Domes.
Agency: Crispin Porter + Bogusky, Boulder




