Twitter has become the go-to PR tool for companies flailing during image crises, so what do you do when your new logo launches and is immediately and overwhelmingly hated by everyone that sees it (if you've seen a positive review, please forward)? Whip it up a little Twitter account and make it say hilarious things. The tone is very The Man Your Man Could Smell Like, and as much as we want to keep on this hate trail to Hades against Gap, the tweets are actually pretty LOL worthy (e.g. "These 'create your own crappy Gap logo' websites are keeping legal and one Mr. Lars Ulrich REAL busy. We need more scotch.") Humor is definitely the best way to handle this awkward situation. Wonder if the conversations are this light between Gap and Laird+Partners.
Even better than the quips from @GapLogo....@OldGapLogo is currently listening to Peter Centerra's "Big Mistake." Let that be the theme song for this debacle.
This is all shaping up to be a great business school case study. (Sorry New Coke, you're now officially retired.)