Twitter has become the go-to PR tool for companies flailing during image crises, so what do you do when your new logo launches and is immediately and overwhelmingly hated by everyone that sees it (if you've seen a positive review, please forward)? Whip it up a little Twitter account and make it say hilarious things. The tone is very The Man Your Man Could Smell Like, and as much as we want to keep on this hate trail to Hades against Gap, the tweets are actually pretty LOL worthy (e.g. "These 'create your own crappy Gap logo' websites are keeping legal and one Mr. Lars Ulrich REAL busy. We need more scotch.") Humor is definitely the best way to handle this awkward situation. Wonder if the conversations are this light between Gap and Laird+Partners.

Even better than the quips from @GapLogo....@OldGapLogo is currently listening to Peter Centerra's "Big Mistake." Let that be the theme song for this debacle.

This is all shaping up to be a great business school case study. (Sorry New Coke, you're now officially retired.)

Facebook for a while). The concept is great but the writing is even better. You had us at "It's like a well condimented meat sword in a bun." These spots would be perfectly at home on HGTV or a nice humor break from the cry-fest that is Extreme Makeover: Home Edition. Ty Pennington watch out, Brad Sarmiento is coming after your job.

It's October, which means Christmas decorations are already trying to push their way into stores, bowling over Halloween and Thanksgiving like Sue Sylvester during a Britney Spears Sex Riot (see: Glee). If you don't know what to buy that PC/Circus student in your life, consider this titillating typeface memory game (although they'd probably prefer a Sam Flax gift card or CS5 upgrade).

Available for purchase here.