Jack White's record label "Third Man Records" is inviting fans to record themselves in a record booth in his store. The record booth puts their lyrics, song, whatever on a vinyl 6" record and gives it to them just like a photobooth would spit out pictures. Apparently he didn't even invent this record booth – it was a real record recording booth made back in 1947 and called a Voice-O-Graph.
It really is astonishing that something as simple as washing your hands can help prevent millions of deaths a year. And Ogilvy Action in India took it upon themselves to spread that message during the festival of faith in India. A great place to do it since everyone eats with their hands.
5 million people were reached with only a $36,000 investment.