It really is astonishing that something as simple as washing your hands can help prevent millions of deaths a year. And Ogilvy Action in India took it upon themselves to spread that message during the festival of faith in India. A great place to do it since everyone eats with their hands.
5 million people were reached with only a $36,000 investment.
An awfully ambitious way to freeze some ice cream... you could have just brought it to me and put it in my fridge... but whatever – a cool experience nonetheless. I actually would have liked to have been the ones launching and tracking the ice cream tubs – would have been a fun job.