BBDO Atlanta brings the great outdoors to NYC
REI's grand opening of their new SOHO store could not have been timed more perfectly with the new urban camping trend (a.k.a. Occupy Wall Street). Hopefully the NYC store sells tents handmade by disgruntled unemployed workers, not big name corporations. Regardless, BBDO Atlanta introduced the new store to both the 99 and 1% by bringing expanses of beautiful landscapes to the crowded NYC streets with their integrated outdoor/augmented reality campaign.