Costa Rica is the Happiest Country on Earth

October 7th, 2011 / Comments (1)

Nine months after 22squared was awarded the Costa Rica Tourism Board account, it's time to reveal the creative.

The campaign, which includes print, digital and social media components, plays up Costa Rica's rank as the "World's Happiest Country" (via Forbes). The campaign centers around "Costa Rica's Million Dollar Gift of Happiness." Between now and February 5, 2012, Costa Rica will be giving away a million dollars worth of week-long vacations to this happy place through the Visit Costa Rica Facebook page.

There's also a funny sloth, in case free trips aren't quite enough to get your attention:

Would love to hear what ya'll think about the campaign? Does it have you booking your 2012 trip to Costa Rica?

Comments

The free trips definitely got my attention, but why is the video not working? I would love to see more of the funny sloth... Anyways, Costa Rica is a wonderful vacation destination, I spent my honeymoon there a few years ago and I have no complaints. Some day I would like to return there, but meanwhile I have discovered that there are many places to discover closer to home too. I'm about to have a small getaway in a hotel in dover De and I am really excited to get there!

brian2
May 10th, 2012, 10:11am

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