Costa Rica is the Happiest Country on Earth
The campaign, which includes print, digital and social media components, plays up Costa Rica's rank as the "World's Happiest Country" (via Forbes). The campaign centers around "Costa Rica's Million Dollar Gift of Happiness." Between now and February 5, 2012, Costa Rica will be giving away a million dollars worth of week-long vacations to this happy place through the Visit Costa Rica Facebook page.
There's also a funny sloth, in case free trips aren't quite enough to get your attention:
Would love to hear what ya'll think about the campaign? Does it have you booking your 2012 trip to Costa Rica?