Committed to pushing the boundaries of technology and innovation, Pennzoil - the Official Motor Oil Sponsor of SXSW 2014 Interactive - is partnering with Nintendo to bring Mario Kart 8 to life with an activation called Mario Karting Reimagined. Created by JWT Atlanta, MediaCom ESP and Coyne PR, the custom-built track with a Mario Kart-world feel is set outside the Palmer Events Center and will be open and free to SXSW Interactive & Gaming attendees. The live racing will use RFID technology to communicate between the track and the karts to provide the driver and the audience with an interactive, real-life Mario Kart experience. The races will be simulcast from the driver's point-of-view to screens throughout the activation and the Austin Convention Center. The kart's performance is controlled by RFID technology as drivers interact with icons on the course. These real-life power-ups will either boost speed or slow the kart down in real–time. The goal is to collect all five icons in order to receive complete protection.
Made from natural gas, Pennzoil Platinum with PurePlus Technology is motor oil reimagined. A first of its kind full-synthetic motor oil designed for complete protection. #motoroilreimagined
Friday, March 7th – 12PM - 6PM
Saturday, March 8th – 12PM - 6PM
Sunday, March 9th – 12PM – 6PM
Palmer Events Center
900 Barton Springs Road
Austin, TX 78704