• Turn Smoke Into Juice

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    Well... the kind of juice that keeps the lights on.

    Las Vegas has two problems:
    First, it consumes more electricity than any other city in the U.S. Second, people can still smoke inside of the casinos.
    We are fixing one problem with the other one.
    How? By converting second hand smoke into electricity.

    Art Directors: Giulia Magaldi, Frank Garcia, Ayushi Saria
    Case Study: Giulia Magaldi, Frank Garcia
    Copywriters: Aahana Pereira, Jade Hughes

  • Evan Rowe Joins JWT Atlanta

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    JWT Atlanta recently hired Evan Rowe as Director of Analytics and Reporting. Working across all agency accounts, Evan will lead all aspects of design, execution and delivery of multiple analytics and reporting projects. Evan has a decade of experience in marketing and advertising, managing teams tasked with report automation, predictive modeling, measurement planning, customer insights and general numbers-based consulting.

  • Nike Clones

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    So good.

  • Chapman Skateboards

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    This video makes me want to buy a skateboard... so, job well done I suppose.

  • Brand Fever talks to Guy Duncan

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    (click on the image above to watch the video)

    Atlanta Digital Ad Agency Brand Fever talks to Guy Duncan, the Coca-Cola Global Creative Director, on their podcast "On Branding," a weekly conversation with movers and shakers in the digital and traditional marketing world.

  • BBDO & 22Squared Get Recognized

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    The following Atlanta based companies will be recognized for marketing effectiveness at the Effie Gala in New York tonight. Since 1968, Effie Worldwide has honored marketing ideas that work. The Effie Index identifies and ranks the marketing communications industry’s most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie Award competitions. Following is a breakdown of Atlanta winners, followed by our full press release. In addition, Atlanta was recognized as one of the top cities in the US for the most effective Independent ad agencies.

    BBDO Atlanta of Atlanta won a Gold Effie (and was a Grand Effie finalist) for AT&T’s “It’s Not Complicated” (with co-lead agency BBDO New York and contributing agency FleishmanHillard) in the Internet/Telecom category.

    22squared of Atlanta won a Silver Effie for American Standard’s “Making Toilets Matter” in the Agricultural/Industrial/Building category.

    American Standard Toilets "CEO" from Matassa on Vimeo.

  • Friends of Decalb

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    The Dalton Agency today launched Dalton Cares, the agency’s annual awareness campaign for local non-profit organizations. Nine finalists (three from Atlanta) were selected from more than 300 nominations in the Atlanta, Jacksonville and Orlando areas (locations of Dalton Agency offices). The objective of Dalton Cares is two-fold: use our talents to give back to deserving nonprofits and harness the power of social media and online campaigns to generate awareness and engage with audiences. Each nonprofit received an Agency-designed creative awareness poster, which are posted at www.DaltonCares.com. The public will vote on the best poster and that winner will receive a $1,000 cash donation and up to $20,000 in marketing and communications services. The 2014 Dalton Cares nonprofits from Atlanta are: Feed the Hungry Forsyth; Friends of Dekalb Animals; and Sustainable Atlanta. Attached is the poster for Sustainable Atlanta. I have the other two posters if you need them.

  • With all this tech about, is the big idea 'no idea'? Aussie CDs discuss. *May contain irony.

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    Are we thinking stuff through too much? What if we just chucked a load of tech together and let the public pick the bones out of it. And besides, there's just no room for an idea in amongst the live-streaming 3D-printed QR codes being delivered by a quad-copter.

    Starring a galaxy of creative stars from Down Under, this is of course a spoof that sets the stage for the Creative Fuel event in Sydnay at the end of July.

    The point is valid though. Increasingly tech can come first and the idea a distant second - if at all. It's a watchout for everyone: yes, technology can augment an idea but not replace it. Ideally it's invisible, working bits magic behind the scenes, letting the big thought land without interference or hoop-jumping.

    Find out more about the Creative Fuel event >

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