Ignition Alley: Coworking spaces in the digital age
There is a benefit in being in a creative space. And we don't mean being immersed in Reddit or Photoshop. But instead, being shoulder to shoulder with fellow creatives, experts and innovators. Bouncing ideas back and forth, jotting down Sharpie sketches and subsequent high-fives are all ingredients for creating the best possible idea and product. With the growing number of freelancers and kickstarters, creatives are in need of such a space. (Aurora Coffee, San Francisco Coffee, Dr. Bombay's Underwater Tea Party and Cafe Jonah, although wonderful, creative breeding grounds, only go so far. And they'll politely kick you out when it's closing time.)
In comes Ignition Alley, identifying themselves as Atlanta's expression of the emerging trend "coworking," a collaborative workspace enabling a business community.
We recently heard from Mark Sorenson from the Seed Factory, an advertising agency that uses Ignition Alley as their main homebase. (Check out their latest spot here). It's the passionate creatives that make Atlanta an awesome place. Sure, we're no New York, but consequently we do our own thing.
We have a feeling that great work will be coming from places like Ignition Alley, the formula is perfect for Atlanta. Keep your eyes peeled!