"Best Radio Advertisement Ever"
Don't Think calls Fitzgerald+CO's radio spot for Coca-Cola the Best Radio Advertisement Ever. (Yes, they actually said it.) Don't Think goes on to explain:
Why It Works: This is one of the greatest radio advertisements ever made due to its ability to strike emotion and visuals in the listener. The listener associates themselves with the participant on the coaster and as they descend up a huge hill while describing what it’s like to drink a Coke before the big drop. Once they round the top of the hill and begin to drop, Ahhh, the Coke hits their lips in a thrilling endurance pounding experience that is easy relived by anyone that has ridden a roller coaster themselves. Listening to other human beings experience this emotion and thrill strikes that same emotion in the listener, so by ingeniously correlating this feeling to drinking a Coke, the listener is left full of emotion and ready to drink.
Get it, Atlanta.