Fitzco's "Oh Crap."

Just a few months ago Atlanta's Fitzgerald and Co. had been aggressively pitching for the MINI account. In doing so, they created a 30 volume collection for MINI with the release lapsing over the entire pitching period. Included in this collection was everything ranging from information about Fitzco and visiting Atl, to the details of the purchase of a '72 "Olive" Mini that now sits in Fitzco's reception area.

Alas, in the final round, Fitzco lost to incumbent BSSP. But the MINI remained in reception hall, collecting tears from creatives. But Fitzco has put on their big boy pants, and as the final volume of the collection, they are selling Olive. By posting a traditional Helveticaized classifieds ad in the paper (as well as a more modern craigslist listing), they're embracing the situation.

Check out the video of the Fitzco staff receiving Olive and piece by piece transporting her to their 11th floor office here.

Fitzco now looks forward to working on the newly acquired Hooters account. Purely for the wings.