• #HOWTODAD

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    Rather funny Long Take spot for Cheerios. I like that he seems confident but not overconfident. That always seems to be the danger with these dad centric commercials. So, well done Cheerios... bravo.

    CREDITS
    Client: Peanut Butter Cheerios, General Mills
    Agency: Tribal Worldwide, Toronto
    Creative Director: Josh Stein
    Associate Creative Director: Rob Sturch
    Copywriters: Rob Sturch, Tracy Wan
    Art Director: Amy O’Neill
    Agency Producers: Stef Fabich, Bonnie Chung
    Account Team: Stephanie Wall, Samantha Murphy
    Strategy: Sandra Moretti, Dino Demopoulos
    Media Company: Cossette Media
    Production Company: Radke Film Group
    Director: Michael Clowater
    Director of Photography: Andrij Parekh
    Line Producer: Gillian Gardner
    Postproduction Company: Married to Giants
    Editor: Leo Zaharatos
    Online Editors: Trevor Corrigan, Preeti Torul
    Postproduction Company: Alter Ego
    Colorist: Conor Fisher
    Audio House: Grayson Matthews
    Casting Agency: Jigsaw Casting
    Casting Director: Shasta Lutz

  • A+ Award Show

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    Local advertising students competing on real briefs for real clients dedicated to making Atlanta a better city. That's what A+ is all about.

    Open to students from The Creative Circus, SCAD and Portfolio Center, A+ is a way for students to give back to the city while getting a good book-piece, and possibly even winning some sweet prizes.

    Started by iris in 2012, A+ has put students in contact with killer briefs from such progressive organizations as The Atlanta BeltLine and The Atlanta Bicycle Coalition. This year we’re honored to present a brief on behalf of the brand new National Center for Civil and Human Rights.

  • JWT ATLANTA PROMOTES JEREMY JONES TO EXECUTIVE CREATIVE DIRECTOR

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    As a result of their pioneering work for Shell brands, Perry Fair, President and Chief Creative Officer of JWT Atlanta, today announced the promotion of Jeremy Jones to Executive Creative Director and his creative partner Dustin Tamilio to Group Creative Director. Both were previously Creative Directors at the agency. In their new roles, Jones and Tamilio will be responsible for continuing to inspire a new level of creativity at JWT Atlanta.

    “Jeremy and Dustin have had a tremendous impact on the agency and its work,” said Fair. “I am proud to elevate them during such an important time for the agency and look forward to seeing all that they accomplish during JWT’s 150th year.”

    Over the past two years, Jones and Tamilio have created some of the agency’s most buzz-worthy campaigns and projects for Jiffy Lube, Shell, Quaker State and Pennzoil. Most recently, they served as the creative team behind the launch for Pennzoil Platinum with PurePlus Technology, which included the SXSW activation Mario Karting Reimagined, as well as the documentary “Breaking Barriers” and integrated campaign “Born from Natural Gas.” The innovative nature of the product launch got people talking about something they normally have very little interest in discussing, motor oil. The SXSW activation alone received more than 1 billion media impressions and was named by The Daily Dot as one of the top seven product launches of all time, right next to Twitter.

    In his new role, Jones will act as the ECD for brands including Pennzoil, Quaker State, Shell, Jiffy Lube, FEMA, SCANA Energy, USVI and Transamerica. Tamilio will serve as the GCD for the agency’s Shell portfolio including Pennzoil, Quaker State, Jiffy Lube, as well as Shell. Both roles are effective immediately.

  • Turn Smoke Into Juice

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    Well... the kind of juice that keeps the lights on.

    Las Vegas has two problems:
    First, it consumes more electricity than any other city in the U.S. Second, people can still smoke inside of the casinos.
    We are fixing one problem with the other one.
    How? By converting second hand smoke into electricity.

    Art Directors: Giulia Magaldi, Frank Garcia, Ayushi Saria
    Case Study: Giulia Magaldi, Frank Garcia
    Copywriters: Aahana Pereira, Jade Hughes

  • Evan Rowe Joins JWT Atlanta

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    JWT Atlanta recently hired Evan Rowe as Director of Analytics and Reporting. Working across all agency accounts, Evan will lead all aspects of design, execution and delivery of multiple analytics and reporting projects. Evan has a decade of experience in marketing and advertising, managing teams tasked with report automation, predictive modeling, measurement planning, customer insights and general numbers-based consulting.

  • Nike Clones

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    So good.

  • Chapman Skateboards

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    This video makes me want to buy a skateboard... so, job well done I suppose.

  • Brand Fever talks to Guy Duncan

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    (click on the image above to watch the video)

    Atlanta Digital Ad Agency Brand Fever talks to Guy Duncan, the Coca-Cola Global Creative Director, on their podcast "On Branding," a weekly conversation with movers and shakers in the digital and traditional marketing world.

Rocket Fuel