Test Drive a Scion At Work

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We've always had our doubts about the usefulness of Augmented Reality. The awkwardness of aligning the mark with the camera and still being able to see the computer always turns us off. Scion's new "Take On The Machine" game, developed by ATTIK, is one of the first applications of AR we've been impressed with. It is also the first time an AR marker is used to steer a car in a commercial app. Now that we've seen it, it seems like a pretty effective way to "test drive" a car without having to sign away your first born and sit awkwardly in a car with Chuck, the Hyundai dealer. We actually look forward to other car companies ripping off the idea.

Scion tC - Augmented Reality Game (2010) :60 (USA)

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