New World Trade Center Logo released
One World Trade Center, the flagship tower of the new World Trade Center complex is set to open in 2013. Being of such domestic and international importance and symbolism, the entire project has been heavily influenced from such an array of politicians and corporate CEOs, numbing any character the project could have embodied. The logo seems to follow in the architect's footsteps. Designed by Wordsearch, a branding firm specializing in the Real Estate and Architecture industries, the logo is reminiscent of a 1980s logo or perhaps USA Today. It seems outdated, even before it's official release.
What are your thoughts on the matter?
Via Brand New