Cannes Couriers: Good deeds and advertising and you and your favorite luminaries

Dave Gibson and Guy Lovell are planning on tackling the Fireflies Cycle Tour, a grueling tour whose route overlaps with much of the Tour De France. However, in doing so, they're planning providing a service to the Australian advertising community as well as raise money for leukaemia research and treatment.

In exchange for a 'delivery fee', these two gents will hand deliver your questions to four advertising legends, or luminaries, while at Cannes Lions International Advertising Festival. They'll then hand deliver their handwritten response back to you.

It's a novel idea. It raising money for a good cause, while helping aspiring luminaries as well as providing a keepsake hand written letter of this exchange.

Read more about the Cannes Couriers.

Via AgencySpy.