Kellogg Breaks into Fashion Snack Bar Scene

Purses are supposedly the necessary black-hole of the female's life. They hold everything; wallet, phone, keys, five shades of lipstick, a spare shoe, and now, your mid-morning snack.

Kellogg has one-upped the common purse by teaming up with contemporary Australian fashion designer, Kirrily, to create a purse (in Special K red) with a Kellogg-snack-bar-shaped exterior pocket. The asking price? $750.

That's a lot of snack bars.

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