Unused Parisian Subway Platform Used to Advertise Movie
Unused Saint Martin subway platform in Paris, France was transformed to advertise an upcoming movie, Prometheus. Subway riders would travel through what looked like a cave with icons and references to the movie.
This is an awesome space that has been underutilized in most underground systems. However, due the fleetingness of the scene, I wish that they had taken the opportunity to really go over the top with the design. But alas.