By Egotist / /
In 20 words or less, what’s your creative philosophy? What a great question that surely would generate some very creative responses. The SF Egotist first took to asking San Francisco based creatives that very question, the response was a wonderful glimpse into the thought process of some very talented creatives.
We decided to take the very same question to Toronto creatives, in 20 words or less, what’s your creative philosophy? What they shared gives us a look into the thought process of some extremely talented individuals. Take a look – tell us what you think and if you have a creative philosophy of your own share it in the comments.
“Love what you sell.
Then be honest with yourself about
the human emotion why you love it (greed, lust, etc). “
– Kevin Drew Davis
Chief Creative Officer at DDB Canada ,
“Don’t be bitter.
– Andrew Simon
Chief Creative Officer at Cundari Advertising
“Exhaust all possibilities when you create and craft.
There’s no worse feeling than, in hindsight,
wishing you’d done things differently.”
– Allen Oke
Executive Creative Director at TBWA\Toronto
“Read everything. You’ll find what you need when you need it.
It’s a great punch in the perspective.”
– Barb Williams R.G.D.
Creative Director at RAPP Toronto
“2 litres of magic,
1 cup of cultural tension,
1 cup execution.”
– Carlos Moreno
SVP, Executive Creative Director at BBDO Toronto
[img_assist|nid=10859|title=|desc=|link=none|align=left|width=100|height=90]“Put energy into work that you believe in;
find collaborators to vibe with,
then believe in those people over product.”
– Kai Exos
Executive Creative Director at SPOKE Agency
[img_assist|nid=10860|title=|desc=|link=none|align=left|width=100|height=90]“If you throw someone ten tennis balls,
they’ll likely be able to catch only one.
Throw one. Make it count.”
– Fabio Orlando
Chief Creative at Tag Idea Revolution
[img_assist|nid=10862|title=|desc=|link=none|align=left|width=100|height=90]“Spend weeks researching, experimenting,
agonizing over an idea…
then tell everyone it just popped into your head.”
– Jordan Foster
Creative Director / Partner at six01
[img_assist|nid=10867|title=|desc=|link=none|align=left|width=100|height=90]“If the brief can’t be
Delivered in haiku form
The suits must go back.”
– Suzanne Pope
SVP, Creative Director at Sudler & Hennessey
[img_assist|nid=10868|title=|desc=|link=none|align=left|width=100|height=90]“Think with the mindset of a consumer
with the imagination of a child.”
– Gary Watson
Executive Creative Director at Capital C
[img_assist|nid=10869|title=|desc=|link=none|align=left|width=100|height=90]“Make sure your work has a pulse,
and always remember,
lions don’t lose sleepover the opinions of sheep.”
– Anthony Wolch
Executive Creative Director at Entrinsic
“Simplify the complicated.”
– The Toronto Egotist