If you ask a random sample of advertising people what would make their lives more fulfilling, a good chunk of them will say the following: “I wish I had a more meaningful outlet for applying my creativity.” It’s a predictable answer, but a telling one, and an even more predictable side effect of a career devoted to consumerism.
But despite ad folk’s general commiseration over the shortage of meaning in our day to day lives, only a handful of us are actively devoting a portion [Read More]
Videos come in all shapes and sizes. Some happen to be exactly 30 seconds long and formatted for a television screen. Occasionally these 30-second videos have voiceovers. Here are some things to keep in mind when you write them.
Write both sides of the script: TV scripts are written with visual instructions on the lefthand side of the page and the dialogue, voiceover or music direction on the right. Write that way from the start. Both sides. Simultaneously. It'll prev[Read More]
You have an inherent need to solve problems, visually and conceptually. There is enormous value in this, but you may be misplacing your talents.
The internet, at this time in history, is the greatest client assignment of all time. The Western world is porting itself over to the web in mind and deed and is looking to make itself comfortable and productive. It’s every person in the world, connected to every other person in the world, and no one fully understands how to make best use o[Read More]
The ad industry is quickly evolving into a new industry. It will be one that won’t offer only the limited menu of services that’s attributed to it today. I’m not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it’ll be even more exciting and productive than in its current incarnation.
I sometimes get notes and phone calls from random college students and recently graduated job seekers that heard from someone that I work at an agency they admire. I was on a roll and just wrote this latest kid a novella, since I can't sleep tonight anyway. Thought it might make for a blog post if you're having trouble sleeping too.
WARNING: If this doesn't make you go to sleep then you may need to go into adverti[Read More]
Dave Haan has spent three decades in and around the advertising industry. He now brings experience from stints in Chicaco, Toronto, New York, San Francisco, Detroit and LA to the future creatives of the world as Executive Director of Atlanta's Creative Circus.
Q: Atlanta's ad community was recently called "Apathy City" by Patrick Scullin in his editorial on our site. Agree or disagree?