If you ask a random sample of advertising people what would make their lives more fulfilling, a good chunk of them will say the following: “I wish I had a more meaningful outlet for applying my creativity.” It’s a predictable answer, but a telling one, and an even more predictable side effect of a career devoted to consumerism.
But despite ad folk’s general commiseration over the shortage of meaning in our day to day lives, only a handful of us are actively devoting a portion [Read More]
Videos come in all shapes and sizes. Some happen to be exactly 30 seconds long and formatted for a television screen. Occasionally these 30-second videos have voiceovers. Here are some things to keep in mind when you write them.
Write both sides of the script: TV scripts are written with visual instructions on the lefthand side of the page and the dialogue, voiceover or music direction on the right. Write that way from the start. Both sides. Simultaneously. It'll prev[Read More]
You have an inherent need to solve problems, visually and conceptually. There is enormous value in this, but you may be misplacing your talents.
The internet, at this time in history, is the greatest client assignment of all time. The Western world is porting itself over to the web in mind and deed and is looking to make itself comfortable and productive. It’s every person in the world, connected to every other person in the world, and no one fully understands how to make best use o[Read More]
The ad industry is quickly evolving into a new industry. It will be one that won’t offer only the limited menu of services that’s attributed to it today. I’m not sure if this new industry should even be called advertising anymore, as the term itself can be an albatross to innovation. But whatever the name is, it’ll be even more exciting and productive than in its current incarnation.
"I want to get into the creative side of the advertising business, but don't have a clue what to do. Help."
I have heard some variation of this question least four dozen times. My answer has become so pat it is more like a speech. Here it is:
"The calculation is simple. Great personality plus great book equals job. But I feel your pain. You can't get a job without a book and you can't star[Read More]
I sometimes get notes and phone calls from random college students and recently graduated job seekers that heard from someone that I work at an agency they admire. I was on a roll and just wrote this latest kid a novella, since I can't sleep tonight anyway. Thought it might make for a blog post if you're having trouble sleeping too.
WARNING: If this doesn't make you go to sleep then you may need to go into adverti[Read More]
Dave Haan has spent three decades in and around the advertising industry. He now brings experience from stints in Chicaco, Toronto, New York, San Francisco, Detroit and LA to the future creatives of the world as Executive Director of Atlanta's Creative Circus.
Q: Atlanta's ad community was recently called "Apathy City" by Patrick Scullin in his editorial on our site. Agree or disagree?
So the other day I read with interest the AdAge article called “Do Campaign Failures, High-Profile Firings Signal the End of Social Media?” It chronicled the downfall of Pepsi’s Refresh Project and Burger King’s many failed social media attempts, and it was the talk of digital and social media agencies everywhere.
Now let me be clear – I do not subscribe to the conclusio[Read More]
theatlantaegotist / Help these Creative Circus Students Collect Their D&AD Pencils.
Thanks, Ron. We'll update now. Apologies and Congratulations to Kate, Carol, and Hannah!...[Read More]
ron moore / Help these Creative Circus Students Collect Their D&AD Pencils.
there's another circus team that won another brief -- DESIGNERS! kate gallihugh, carol ehreth and hannah west.
check it out:
https://www.d...[Read More]
Joe Przedwiecki / JWT ATL turns up the heat
Pogo Pictures is proud to have worked with JWT Atlanta on this campaign. Pogo's own Ben Callner, who won the 2011 Young D...[Read More]
Todd Copilevitz / How NBC’s digital ignorance screwed the Olympics for you.
We can rant about NBC all we want, but the reality is that we're in a digital minority. NBC is hauling down record rating...[Read More]