Colorado Mountain College | Director of Marketing and Communications
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Colorado Mountain College (CMC) is a public “open access” institution with 11 campuses and learning centers located across a nine-county service area – a geographic region spanning 12,000 square miles. The college enrolls nearly 20,000 students and has 1,500 employees, making it one of the largest employers in the central mountain region. It specializes in programs needed in rural resort economies, such as police and firefighter training, emergency medicine (EMT), culinary/hospitality, teacher education, outdoor studies, ski area operations, nursing and others. CMC is home to the Isaacson School for Communication, Arts & Media and enjoys close relationships with local non-profit organizations and numerous school districts.
Founded in 1965 with a mission to provide a dynamic student-centered learning experience, Colorado Mountain College is accredited by the Higher Learning Commission. CMC students have gone on to become world renowned chefs, Pulitzer Prize winners, influential entrepreneurs, and award winning experts in their fields. For general information about CMC, its programs, locations, students, faculty, and offerings, go to: www.coloradomtn.edu.
The majority of CMC’s students are local and from other parts of Colorado; 15% come from out-of-state. CMC offers two- and four-year degrees as well as a range of specialized certificate programs, on-line learning, non-credit courses, and extensive dual enrollment programs through close partnerships with dozens of school districts.
CMC prepares Colorado’s workforce through apprenticeships, internships, experiential, and outdoor learning in beautiful mountain settings. The college is uniquely positioned to be entrepreneurial, nimble, responsive to community and workforce needs, and to fulfill its vision to be “…the most inclusive and innovative student-centered college in the nation, elevating the economic, social, cultural, and environmental vitality of our beautiful Rocky Mountain communities.”
As a local district college, the college’s funding primarily comes from property taxes. With an annual operating budget of nearly $70 million, the college is governed by an elected Board of Trustees and is not part of the Colorado Community College System or the state’s comprehensive regional college/university system.
Colorado Mountain College supports campuses in Steamboat Springs, Rifle, Carbondale, Glenwood Springs (downtown), Glenwood Springs (Spring Valley), Aspen, the Vail Valley, Dillon, Breckenridge, Leadville and Buena Vista. Three campuses are residential: Spring Valley, Leadville and Steamboat Springs. The college’s central administrative offices, which serve all other locations, are located in downtown Glenwood Springs.
Glenwood Springs, Colorado
Glenwood Springs is the county seat and most populous city of Garfield County, Colorado. Glenwood Springs is home to the Colorado Mountain College’s central administrative office.
Under supervision of the Foundation CEO & Vice President for Advancement, and working in close partnership with the Public Information Officer and the Vice President for Student Affairs; the Director of Marketing and Communications directs the development and execution of the college's marketing plan, branding and college-wide communications to support the college’s mission and strategic plan. This position oversees and manages daily operational activities and staff for internal and external marketing and communications efforts at the College's 12 locations. This innovative leader is responsible for utilizing a variety of media to effectively share information and build engagement with prospective and current students, staff, faculty, alumni, donors, and other community members to drive enrollment and overall support for the college. The director ensures that the college-wide marketing direction is supported by marketing plans, practices and tactics across all sites and departments. This position also provides direct support for the College President and her or his special projects and initiatives.
Through collaborative efforts with individuals, departments, campuses and committees both within and outside the college, the director: ensures a distinctive marketplace position for the college; ensures effective internal communications utilizing the employee portal, on-campus promotions, electronic signage, events and emerging technologies; and ensures the proficient administration of the marketing and communications function.
Education and experience sufficient for the rigors of the position, such as a bachelor’s degree in Marketing, Communication or related field and seven years of related experience; or equivalent education and experience necessary for the position responsibilities. A master’s degree with five years of related experience preferred. This is a specialized area of expertise requiring comprehensive knowledge of marketing and/or communications practices and how these can be effectively applied to higher education. This position must also direct others in these practices, thorough understanding of these practices is essential.
Special skills or abilities directly applicable to the position: the creative and nimble leader must have exceptional skills in written, verbal, and visual communication, interpersonal relationships, team-building, organization, critical and strategic thinking, and analysis. Also, working knowledge of the effective use of social media platforms, digital marketing, video production, print production, design, still photography, asset management, workflow management, web publishing. Required to have production competency in computer applications such Microsoft Office suite, Adobe Photoshop, Illustrator and InDesign.
Applicants must demonstrate a commitment to working in a culturally competent environment and the ability to effectively work with students, employees, and community members having diverse backgrounds.
Bilingual (English/Spanish) or conversational Spanish abilities are preferred.
The hiring salary range is $80,198 - $89,109 A comprehensive benefits program complements the base salary for a competitive total compensation package.