JWT ATL turns up the heat

 

By Egotist / / JWT Atlanta released a series of webisodes around the drama that often ensues with utility companies. Representing SCANA energy, a wealthy, charming, kind-of-Alec Baldwin character goes up against a stereotypical Enrique sort-of character that threatens to steal the main female ‘victim’. Eh, it’s a play off of those soap opera dramas. But alas, SCANA reminds you in the end that you can turn up the heat without all the drama.

One Response

  1. Joe Przedwiecki August 21, 2012

    Pogo Pictures is proud to have worked with JWT Atlanta on this campaign. Pogo's own Ben Callner, who won the 2011 Young Director Award at Cannes, directed the spots. Four more TV spots and a few webisodes will be rolling out in the coming weeks.