Dagger Launches Butter.ATL – Atlanta’s Culture Channel


By theatlantaegotist / /

Strategic content agency, Dagger, has officially launched Butter.ATL, a social media channel dedicated to covering the people and things that shape Atlanta’s culture.

The social media brainchild has a full-time team dedicated to churning out daily content, including weekly issues that cover topics in a graphic “infinite scroll” design on Instagram, the most relevant and compelling platform for launching the content, which includes illustrations, video, graphic design, and interviews that capture the essence of Atlanta.

The Butter.ATL team threw a launch party at The Woodland’s at SweetWater event space on Thursday night, where close to 400 guests enjoyed Atlanta staples SweetWater beer and King of Pops “poptails,” southern cuisine, tunes from Atlanta DJ Princess Cut and F.I.L.A (Forever I Love Atlanta) photo booth. Select guests won giveaway prizes for the best use of the hashtag #butterdoes, including tickets to an Atlanta United match and the Haunted Pink Trap House, curated by Atlanta rapper, 2 Chainz.

Volume 1, Issue 1 of Butter.ATL featured Atlanta’s iconic Clermont Hotel and Lounge, and the channel has since covered local and beloved brands like Waffle House and Atlanta United. There’s also a heavy focus on the local arts + maker’s community, as well as ATL-centric issues ranging from traffic, transportation and neighborhoods, to events and traditions. “Atlannapedia,” a regular (and often comedic) installment, highlights Atlanta’s unique Southern vernacular, from A-Z.


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