VML aces its first campaign for TruGreen
By thelaegotist / /
A family who hires TruGreen gets a bonus thanks to their golf course quality lawn, when PGA Tour Golfers, Jason Day, Ben Griffin and Patton Kizzire show up to play a few rounds.
“The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand,” said John Godsey, Chief Creative Officer at VML Central. “It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise.”
The first spot, “TeaTime”, depicts a family’s backyard transformed into an impromptu golf coursefeaturing golf balls soaring into a sandbox “sand trap,” a vibrant flowerbed “rough,” and a kiddie pool “water hazard”. Even a child’s tea party includes some special guests. The spot highlights the unexpected effects of having a lawn so inviting, even professional golfers can’t resist.
“Croquet” opens with a couple relaxing on their porch, with their lush green lawn behind them. “With TruGreen,” they remark, “we got a great price on a golf-course quality lawn…which attracted some golfers.” The story continues as they explain, “And because TruGreen takes care of everything, we have more time for fun” – fun that, in this case, involves a lively game of croquet with Jason Day. The spot closes as a parade of golf carts which trail a TruGreen truck heading off to transform another lucky homeowner’s lawn.
“The pros at TruGreen have your back because nobody makes it easier or more affordable to have a great looking lawn – one that’s so lush and healthy even professional golfers take notice.” said Alyssa Puketza, Chief Marketing Officer at TruGreen. “Everyone can appreciate a beautiful lawn, but professional golfers know what truly sets one apart. That’s why they’re at the heart of our first big campaign of the season, showing just how exceptional a TruGreen lawn can be. And when you don’t have to worry about your lawn, you have more time to do what you love.”
Watch more of the work here:
“Pool” :15 – https://youtu.be/SyUdFn_l4mc
“Warm Up” :15 – https://youtu.be/dZP39uUNddQ
Beyond the humor, the campaign reinforces TruGreen’s commitment to making lawn care easy, affordable, and delivering the kind of results that turn heads – and attract unexpected visitors. The campaign will run on traditional broadcast TV and streaming platforms, with an emphasis in season three of the Netflix show, Full Swing. See the campaign live upon its February 3 launch by visitingtrugreen.com or following along on Facebook, Instagram and X.
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