By theatlantaegotist / /
COX MEDIA, in partnership with its agency Chemistry, is launching a new brand campaign to increase awareness among small and medium sized businesses around COX MEDIA’s role as an advertising company that gives businesses an edge by aggregating audiences across screens.
While its known locally for its TV advertising solutions, COX MEDIA needed to build awareness of its digital solutions and establish themselves as a one-stop partner for local businesses. The campaign will run in 21 markets into September with opportunities for an extended run.
COX MEDIA began its partnership with Chemistry this spring to bring greater awareness that the brand is a player in the digital advertising marketplace. Chemistry is responsible for developing a compelling marketing campaign to build awareness and influence local business owners. The scope of work includes strategic planning, as well as broadcast and digital capabilities.
Client: COX MEDIA
Taylor Gugliemo, EVP
Chris Breen, CCO
Brendan Hackett, SVP/Account Director
Stephen Mitchell, Director of Production
Natalie Otterson, Senior Account Executive
Lauren Glynn, Copywriter
Adam Millman, Associate Creative Director
Production Company: Dopp Kit Media
Daniel Pederson: Director / EP
Jeff Dillon – Co-Director / DP
Jamie Vosseller – Producer
James Schroeder – Editor
Anita Colley – Art Director