BBDO Atlanta highlights Georgia’s 3,600 children sold for sex each year

 

By theatlantaegotist / /

BBDO partnered with Street Grace and PR firm Porter Novelli to call awareness to the more than 3,600 children who are sold into sex slavery every year in Georgia – enough to fill 72 school buses. They wrapped 72 school buses with anti-human traficking messages and literally created a mile long billboard of traffic to change the conversation from Atlanta traffic to Atlanta traffick.

The event, which literally stopped traffic in Atlanta, kicked off with a press conference including the Georgia governor-elect, attorney general, and a child sex trafficking survivor. Speakers asked citizens to join them in the fight against sex trafficking, take an online pledge at StopTraffick.com and use the hashtag #StopTraffick.

“Every day in Atlanta, people talk about our traffic problem. Today, we urge you to talk about our more serious ‘traffick’ problem,” said Bob Rodgers, president and CEO of Street Grace. “Child sex trafficking is an industry that thrives in darkness. Our goal is to develop a network that will continually shine a light on this issue and put an end to the abuse.”

A video of the stunt shows the buses in Atlanta, and a Facebook video shows several child sex trafficking survivors and their pleas to reduce the illegal trade.

 

CREDITS:

Agency: BBDO Atlanta
Client: Street Grace
Project: “Stop Traffick”
Global Chief Creative Officer: David Lubars
Chief Creative Officer, Atlanta: Robin Fitzgerald
Senior Copywriter: Emily Miller
Senior Art Director: Lauren Culbertson
Art Director/Designers: Sara Lowe, Hayley Efird
Head of Production: Marc Calamia
Integrated Producers: Reid Howard, Stacey Coker
Senior Developer: Brandon Jones
Senior Project Manager: Becky Ocampos
Head of Account: Tami Oliva
Account Executives: Shannon Collins, Lauren Herstik
Business Manager: Meredith Thornhill
Production and Editorial: Bark Bark
Editorial: Hero Post
Sound Design: Jamie Shepard
Print Production: Color Spot
Public Relations: Porter Novelli

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