Dagger Names Matt Genné As New VP, Creative Director


By theatlantaegotist / /

Independent agency Dagger has boosted its creative ranks with the arrival of Matt Genné as VP, creative director effective immediately.

Genné’s past experience includes stints at NY’s McCann where as a copywriter he worked on Gillette, Nikon, Kohl’s and Dentyne. After freelancing and then joining JWT Atlanta, Matt re-launched the long-dormant Transamerica brand and created campaigns for FEMA, SCANA Energy and Marines. Before joining Dagger, he launched and led the Focus Brands content team, serving the likes of Cinnabon, Moe’s and Carvel.

“As we continue to grow and lead our clients forward, Matt’s talent and experience will strengthen Dagger’s capabilities and solidify the creative team,” said Popowski. “Matt is an award-winning, obsessively-focused thinker whose contributions to our modern culture are equally important to us.”

Congrats on the new gig, Matt!


Leave a Reply

Your email address will not be published. Required fields are marked *