By theatlantaegotist / /
DDB North America announced Tricia Russo as chief strategy officer of their Chicago office.
Tricia will oversee the Chicago office’s strategy and insights department with a focus on growth for clients and the agency. The 15-year industry veteran comes to DDB from BBDO Atlanta, where she was chief strategy officer. Russo previously held the same position at Y&R Chicago.
“DDB Chicago has attracted a dynamic, talented and driven collection of people, many of whom I’ve worked with before,” Russo said in a statement. “I think there’s some magic in the chemistry there right now, and I look forward to being a part of it.” Russo has helped develop campaigns for brands like Hilton, Craftsman, Hotels.com, Heinz and Norwegian Cruise Line.
A BBDO spokesman provided the following statement to Adweek on Russo’s departure: “We thank Tricia for her contributions over the past three years and wish her all the best in her new role. We have no plans to replace Tricia at the present time. Rather, her responsibilities will be assumed internally by existing folks within our planning group.”