Marvel’s Behind the Mask

by / February 9, 2021 /

From the very inception of comic books, secret identities have been an integral part of both super heroes and villains leading “normal” lives. But it’s the characters beneath that resonate within us across generations of fans. Since the advent of the Marvel Age of Comics in the early 1960s, Marvel’s writers and artists have used the notion of identities to examine the evolving concept of equal rights. Marvel’s documentary Behind the Mask will feature guests from across Marv[Read More]

Independent Agencies Unite, Form BLAC to Create More Diverse Advertising Industry

by / February 8, 2021 /

P&G is exclusive first-year sponsor, will provide brand projects for interns

Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. Building Leaders and Creators, or BLAC, was developed as part of a commitment by leaders at these shops who aim to build more r[Read More]

Mailchimp Launches Big Change Starts Small

by / January 25, 2021 /

Mailchimp, an all-in-one marketing platform for small business, is launching Big Change Starts Small, a new corporate citizenship initiative inspired by the company’s mission to empower the underdog and help organizations grow and scale through democratized technology. The new initiative focuses on investing in small world-changers such as blossoming local non-profits and small businesses, through non-restricted funds, innovative social progra[Read More]

Green The Bid Launches To Support Sustainable Production Practices In Advertising — An Integrated Effort By Growing List Of Members Aims To Create Community + Change

by / October 21, 2020 /

Grassroots initiative Green The Bid has launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, post-production facilities, vendors and affiliates) who pledge to come together in this important endeavor.

Each year the [Read More]

ONLY ONE PLATFORM LAUNCHES TO ADVANCE OCEAN CONSERVATION

by / October 5, 2020 /

Technology Product Uses World-Class Creative Content to Drive Action , Features Content and Campaigns from More Than 25 Partners

The Only One Collective (founded by Blue Sphere Foundation, Lonely Whale, and SeaLegacy) today announced the launch of Only One, a digital platform developed as a home for stories, solutions, and community action to protect the ocean, tackle the climate crisis, and[Read More]

There is no ‘Extra Life’ in Powerful new PSAs for the Ad Council and Brady’s End Family Fire Campaign

by / October 5, 2020 /

Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in th[Read More]

“You Will See Me” Campaign from Ad Council, CDC & 3AM Features Viola Davis, Simone Biles, Questlove & other Celebrities Encouraging Black Americans to Wear Face Masks to Help Stop the Spread of Coronavirus

by / August 19, 2020 /

To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.

Created by [Read More]