“You Will See Me” Campaign from Ad Council, CDC & 3AM Features Viola Davis, Simone Biles, Questlove & other Celebrities Encouraging Black Americans to Wear Face Masks to Help Stop the Spread of Coronavirus
By Egotist / /
To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.
Created by 3AM, a division of Los Angeles-based entertainment agency Wild Card Creative Group, this integrated platform features prominent Black celebrities sharing their stories to encourage everyone to see the real person behind their face mask. Celebrities inspiring others to wear face masks include Academy Award winning actress Viola Davis, World Champion Simone Biles, The Roots members Questlove and Black Thought, Sports TV personality Stephen A. Smith, TV personality Lala Anthony, gospel singer Kirk Franklin, hip hop artist Lecrae, actor Al Shearer, actor Marcus Scribner, actor Deon Cole, and former NY Giants wide receiver Victor Cruz.
“When the Ad Council asked us to partner with them and the CDC on a face mask campaign, we immediately understood the importance of this effort. Not just to stop the spread of the coronavirus within the Black community but to also encourage all Americans to see us as the people we are behind the mask,” said Tara DeVeaux, EVP and Chief Marketing Officer of Wild Card Creative Agency. “‘You Will See Me’ shows we are actors, athletes, comedians, musicians but also mothers, fathers, siblings and champions for our community. We hope both messages have an impact through this campaign. That wearing a mask and seeing the person behind the mask will save lives.”
Data shows Black Americans are affected by COVID-19 at higher rates due to systemic healthcare, economic, and social inequalities. And according to medical experts, wearing a face mask is among the most important actions an individual can take to help stop the spread of COVID-19.
Martin Luther King III, along with his wife Arndrea Waters King and their daughter Yolanda Renee King, are serving as community campaign ambassadors and spokespeople. “You have the power to protect your health and the health of your family, friends and community. You will see me wearing a mask,” said Martin Luther King III. “We have a responsibility to each other. Wear a mask, it could save a life.”
Lisa Sherman, President and CEO of the Ad Council, said, “‘You Will See Me’ is a message of inspiration and motivation to keep up the fight against the Coronavirus. We know that face masks are the single most effective way we can protect others from the virus. This is a powerful and critical platform for the Black community and we’re so grateful to the team at Wild Card for creating it.”
To learn more, visit YouWillSeeMe.org, view the PSAs on YouTube, or share the PSAs on social media using #YouWillSeeMe.