BFG (www.bfgcom.com), a leading marketing and communications agency, today announced that Ryan Wofford has joined as Director of Digital Strategy, effective immediately. He will report to Chief Creative Officer Scott Seymour and will work out of BFG’s Atlanta office.
In his position, Wofford will lead the digital strategy efforts across the agency’s roster of clients including Campari, South Carolina Parks Recreation and Tourism, Snyder’s-Lance Brands, Treasury Wine Estates and Dr. Oetker. In addition, he will focus on emerging trends and technologies, new business and act as a bridge between the Strategy, Content, and UX Teams – helping integrate their talents and thinking into overall BFG processes.
“BFG has the unique ability to build campaigns that tell stories while staying rooted in data and technology,” said Kevin Meany, president and CEO of BFG. “Ryan understands the diverse roster of brands we work with and his digital marketing expertise will be an asset as we continue to drive results for our clients.”
Wofford was most recently Director of Digital and Social Media at MELT. There he developed and executed projects for leading global consumer brands and major sports properties, including SEC & ACC Football and NCAA Final Four. Prior to this role, Wofford served as Director of Marketing at Deposco, Inc. and held multiple positions at Trend Influence, which was a subsidiary of kbs+, a MDC Partners agency, over the course of his career.
“I am fortunate to be joining a team of talented and passionate professionals at a time when digital marketing is evolving at such a rapid pace,” said Wofford. “I am looking forward to contributing to the agency’s continued success and growth for clients across the food, beverage and travel categories.”
Additionally, BFG has also brought on Matt Holliday in a newly created role, Content Strategist, to support the digital team. He will report directly to Ryan Wofford.
BFG Communications is an independent, creative communications agency that delivers seamless storytelling and consumer insights to companies large and small. Founded in 1995, BFG helps clients build brands. Headquartered in Hilton Head, SC, they innovate from offices in New York, Atlanta, and 24 locations throughout North America. BFG employs more than 300 inspiring individuals, and its clients include Coca-Cola Company, Turner Broadcasting, South Carolina Tourism, Snyder’s-Lance Brands, Whirlpool and Treasury Wine Estates. For more information, please visit www.bfgcom.com