Business ownership is the key to industry change, but only a tiny fraction of advertising agencies are owned by women. Cornett president and owner Christy Hiler and Jean Freeman, principal and CEO at Zambezi, are launching OWN IT, an initiative to track and increase the number of women-owned advertising agencies.
The independent agency led internship program, BLAC (Building Leaders & Creators), a 12-week paid internship for young Black creative thinkers, is now accepting applications at BLAC Internship. Interested applicants are asked to submit a 2-minute MP4 video that shows and/or tells what makes them a creative thinker and problem solver. Deadline is March 18th.
Now in its second year, the program takes place at 20 independent agencie[Read More]
To meet the needs of entrepreneurs of color at all levels of their business journey’s, Mailchimp is launching “Bloom Season” an editorial business resource created by purpose-driven creative agency Kin.
‘Bloom Season,’ serves as a community centered digital resource that provides guidance on starting, running and growing a business. It also provides perspective on striking the balance bet[Read More]
Instagram campaign for sexual pleasure serum invites women to play sex bingo, share their experiences and stories.
Sexual wellness brand Vella wants women to ring in better sex for 2022. To help, the creator and manufacturer of Vella pleasure serum, developed by the scientist whose research led to the development of Viagra, has launched a sex life challenge to help make coming, come easier.
The Alliance of Independent Representatives (AIR) has officially launched as a professional trade association. The mission of the organization is to advocate and promote the interests of independent representative companies who connect content creatives with agencies, brands and media.
AIR is committed to a wide range of priorities that extend beyond its membership:
Develop industry standards and best practices
Facilitate [Read More]
Trae Young’s stand-out achievements and unconventional moves on the basketball court are celebrated in a new marketing campaign from Cartwright that introduces Young’s first signature shoe – the Trae Young 1 – from adidas. The new work will launch in conjunction with the NBA season opener on October 21st, a face-off between Trae’s Atlanta Hawks and rival Dallas Mavericks.
The cinematic ad opens with a mid-court flawless shot[Read More]