The Alliance of Independent Representatives (AIR) has officially launched as a professional trade association. The mission of the organization is to advocate and promote the interests of independent representative companies who connect content creatives with agencies, brands and media.
AIR is committed to a wide range of priorities that extend beyond its membership:
Develop industry standards and best practices
Facilitate [Read More]
Trae Young’s stand-out achievements and unconventional moves on the basketball court are celebrated in a new marketing campaign from Cartwright that introduces Young’s first signature shoe – the Trae Young 1 – from adidas. The new work will launch in conjunction with the NBA season opener on October 21st, a face-off between Trae’s Atlanta Hawks and rival Dallas Mavericks.
The cinematic ad opens with a mid-court flawless shot[Read More]
New Campaign for Superstar Featured in Global ‘Impossible is Nothing’ Platform
Trae Young’s stand-out achievements and unconventional moves on the basketball court are celebrated in a new marketing campaign from Cartwright that introduces Young’s first signature shoe – the Trae Young 1 – from adidas. The [Read More]
Green The Bid, the grassroots initiative and community supporting the advertising industry in shifting to zero-waste, net-carbon neutral, sustainable and regenerative practices, has added additional leadership to its Advisory Board. Green The Bid is a community of over 100 companies and organizations and will hold its next member meeting on April 28th.
Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film feature[Read More]
This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.
Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts
A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.