Diverse talent unites to showcase representation and authentic connection
General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline.
“We understand that representation matters as we strive to be the most inclusive company in the world,” said Tarshena[Read More]
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]
General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]
The NBA G League recently premiered its 2022-23 season brand campaign “A Whole Different league” featuring GRAMMY ® award-winning artist and part owner of the NBA G League’s College Park Skyhawks, 2 Chainz, streaming now across all @NBAGLeague social platforms and on [Read More]
Green the Bid, a growing movement to transform the production process into one that is sustainable and safe, released its Complete Production How-To Guide To Sustainable Production, a step by step guide to creating a sustainable and regenerative production. The guide was designed in collaboration with Green The Bid members Green Spark Group, Harvest, Madam, Sweet, Assembly, The Light and The Lift who volunteered their experience and many of their[Read More]
Hip-Hop Artists Partner with Dating App to Create New Voting Anthem to Empower and Uplift a New Generation of Voters
BLK, the largest dating app for Black singles, is bringing the heat this Fall with a spicy collaboration between legendary female rapper Trina and rising rap superstar, Saucy Santana. BLK, who recently released an in-app Election Ce[Read More]
