From Racetrack to Driveway: E3 Spark Plugs Expands Reach with National DIY Campaign

by / March 28, 2024 /

E3 Spark Plugs Aims Beyond Its Traditional NHRA Audience with New National Ad Campaign

E3 Spark Plugs, known for keeping engines firing on all cylinders, is revving things up with a brand-new national campaign. Created in collaboration with advertising partner St. John, the “What Are You Running?” campaign is designed to bring E3 Spark Plugs to a wider audience of DIY car en[Read More]

Dee-Dee Riley-Dunn and Christina Tuck Join Majority

by / March 8, 2024 /

Creative agency Majority has made two hires—Dee-Dee Riley-Dunn and Christina Tuck.
Dee-Dee Riley-Dunn was hired as senior director of People Operations. The newly created role at Majority will focus on recruiting talent across the agency, improving ways of working and improving collaboration while fostering a mentorship culture.
As a strategic action-oriented problem solver, resource manager an[Read More]

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior 

by / February 22, 2024 /

Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles

Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled “Ad Psych Field Trips”—explores the link between foundational b[Read More]

St. John and Nectar Studios Create New Campaign for Wireless Brand PureTalk

by / February 6, 2024 /

Independent full-service agency St. John has launched new work for wireless brand PureTalk, president/COO Jeff McCurry announced. The agency’s production arm, Nectar Studios, collaborated on the campaign.
The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless pro[Read More]

‘Fluent in Amor.’: Match Group’s Chispa and Majority Join Forces to Celebrate Bicultural Love.

by / November 6, 2023 /

Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine d[Read More]

James Harden Disrupts the Wine Industry With  Permission to “Work Hard, Play Harden” 

by / October 17, 2023 /

Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry 

Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]