‘Fluent in Amor.’: Match Group’s Chispa and Majority Join Forces to Celebrate Bicultural Love.

by / November 6, 2023 /

Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine d[Read More]

James Harden Disrupts the Wine Industry With  Permission to “Work Hard, Play Harden” 

by / October 17, 2023 /

Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry 

Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]

GM Marketing Campaign ‘Make History’ Honors SWAC and HBCUs Legacy 

by / March 13, 2023 /

Diverse talent unites to showcase representation and authentic connection

General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline. 

“We understand that representation matters as we strive to be the most inclusive company in the world,” said Tarshena[Read More]

A Punk-Rock Rebrand of One of the World’s Oldest Religions

by / February 21, 2023 /

A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”

An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]

1stAveMachine Backs Protests Against Iranian Oppression With PSA

by / November 29, 2022 /

After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.

"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours." 

"Since then," the email explains, "most Iranians are prote[Read More]