by thelaegotist / November 6, 2023 /
Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine d[Read More]
by thelaegotist / October 17, 2023 /
Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry
Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]
by The Chicago Egotist / October 2, 2023 /
Elijah Craig Bourbon is debuting its first ever broadcast television advertising campaign at the biennial Ryder Cup golf competition taking place this year in Rome, where it has been named the Official Bourbon. The :30 second ad, created by long-time agency partner Method1, will run numerous times during the match.
The new [Read More]
by The Chicago Egotist / May 25, 2023 /
Known for its #PetsStayFree policy, Red Roof, the pet-friendly economy lodging brand, is celebrating its 50th anniversary and National Pet Month through an integrated campaign that rewards pet parents by giving away 50+ free nights. The initiative, #PeopleStayFree, developed by[Read More]
by thelaegotist / March 13, 2023 /
Diverse talent unites to showcase representation and authentic connection
General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline.
“We understand that representation matters as we strive to be the most inclusive company in the world,” said Tarshena[Read More]
by thelaegotist / February 28, 2023 /
BCG Brighthouse Produces TV Spot for Save the Chimps Sanctuary in Florida
Save the Chimps, a sanctuary for chimpanzees rescued from labs and show business, is getting by w[Read More]
by thelaegotist / February 21, 2023 /
A streetwear line resonates with young, lapsed Jews with sentiments like, “Unorthodox AF,” “I'll fast when I'm dead,” “Kvetch City, Bitch,” and “I Killed Kosher.”
An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they’re a “bad Jew” by not being observant enough. But even those who haven’t been to synagogue in years have a deep—if not complicated—conne[Read More]
by thelaegotist / November 29, 2022 /
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]
