Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers. As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development.
An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]
The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support the global creative community, has added a pair of top industry leaders to its esteemed Board of Directors.
When you have a product like Chosen mayo that is hands-down better than the big competition, you have a bit of an “anything you can do I can do better” mindset. So, when Chosen saw Hellmann's When Harry Met Sally Super Bowl spot remaking the classic diner scene, they felt like they had to create a bigger and better sandwich orgasm than Big Mayo…with avocados. They achieved that here. It’s all in good, stupid fun. They also made their commercial with agency [Read More]
A family who hires TruGreen gets a bonus thanks to their golf course quality lawn, when PGA Tour Golfers, Jason Day, Ben Griffin and Patton Kizzire show up to play a few rounds.
"The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, Chief Creative Officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise." [Read More]
TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape.
TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with[Read More]
Shea Johnson has been named Executive Creative Director at content agency Trade School, bringing over 15 years of expertise in spearheading transformative experiences for global brands. Known for their award-winning creative leadership, Shea has an impressive track record of executing innovative 360-integrated campaigns across TV, video, digital, interactive, print, and social media, achieving millions of viral views and cultivating lasting client [Read More]
Creative agency Majority is showing a more selfish side to Santa to tout the deliciousness of Mondelēz International’s Swedish Fish candy in a new holiday campaign. The work will run online throughout North America until New Year’s.
Trade School, the content agency known for its expertise in scalable, personalized content and emerging technologies has appointed Amy Choi as Executive Director, Creator Strategy & Marketing. With more than a decade of leadership in social media and creator marketing, Amy combines strategic vision with hands-on expertise to elevate Trade School’s influencer marketing efforts. In her role, she will collaborate closely with sister agency 22squ[Read More]
