CARTWRIGHT LAUNCHES TRAE YOUNG’S SIGNATURE SHOE FOR ADIDAS
by thelaegotist / October 25, 2021 /
New Campaign for Superstar Featured in Global ‘Impossible is Nothing’ Platform
Trae Young’s stand-out achievements and unconventional moves on the basketball court are celebrated in a new marketing campaign from Cartwright that introduces Young’s first signature shoe – the Trae Young 1 – from adidas. The [Read More]
New PSA Examines Experiences of Transgender Survivors with a Message that RAINN is Here for Everyone
by thelaegotist / March 8, 2021 /
This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.
A&W Wants To Make Chicken Tender Lovin’ Not Chicken Sandwich War
by thelaegotist / February 11, 2021 /
Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts
A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.
Starting on Feb[Read More]
Huggies: Welcome to the World, Baby
by The Denver Egotist / February 9, 2021 /
We saw it in the big game. Here's a juicier cut that packs in even more cuteness.
[Read More]Mailchimp Launches Big Change Starts Small
by thelaegotist / January 25, 2021 /
Mailchimp, an all-in-one marketing platform for small business, is launching Big Change Starts Small, a new corporate citizenship initiative inspired by the company’s mission to empower the underdog and help organizations grow and scale through democratized technology. The new initiative focuses on investing in small world-changers such as blossoming local non-profits and small businesses, through non-restricted funds, innovative social progra[Read More]
ONLY ONE PLATFORM LAUNCHES TO ADVANCE OCEAN CONSERVATION
by Egotist / October 5, 2020 /
Technology Product Uses World-Class Creative Content to Drive Action , Features Content and Campaigns from More Than 25 Partners
The Only One Collective (founded by Blue Sphere Foundation, Lonely Whale, and SeaLegacy) today announced the launch of Only One, a digital platform developed as a home for stories, solutions, and community action to protect the ocean, tackle the climate crisis, and[Read More]
There is no ‘Extra Life’ in Powerful new PSAs for the Ad Council and Brady’s End Family Fire Campaign
by Egotist / October 5, 2020 /
Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in th[Read More]
“You Will See Me” Campaign from Ad Council, CDC & 3AM Features Viola Davis, Simone Biles, Questlove & other Celebrities Encouraging Black Americans to Wear Face Masks to Help Stop the Spread of Coronavirus
by Egotist / August 19, 2020 /
To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.
Created by [Read More]
