Liquid Death & Director Sam Cadman Team for Zany Blind Taste Test campaign

by Egotist / June 10, 2022 /
Liquid Death, the canned-water company with the “murder your thirst” tagline, kicks off summer putting its new flavors head-to-head in blind taste tests with the most expensive, premium liquids on the planet. They tapped Hey Wonderful director Sam Cadman, renowned for his award-winning real people / hidden camera campaigns, to direct taste testers sampling high-end liquids such as Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseb[Read More]
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Pavone Welcomes Peter Harris as Executive Creative Director

by thelaegotist / April 14, 2022 /
Harris will work from the agency’s Atlanta office and is the third ECD hire in the past month for rapidly growing Pavone Marketing Group

Independent, full-service marketing agency Pavone has hired Peter Harris to serve as its executive creative director, President and CEO Michael Pavone announced today.

In his role as the agency’s creative lead, Harris will enhance the shop’s overall creative output, assist with new bu[Read More]
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OWN IT Launches to Increase the Number of Female-Owned Marketing Agencies

by thelaegotist / March 28, 2022 /
Business ownership is the key to industry change, but only a tiny fraction of advertising agencies are owned by women. Cornett president and owner Christy Hiler and Jean Freeman, principal and CEO at Zambezi, are launching OWN IT, an initiative to track and increase the number of women-owned advertising agencies.

According to [Read More]
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CARTWRIGHT LAUNCHES TRAE YOUNG’S SIGNATURE SHOE FOR ADIDAS

by thelaegotist / October 25, 2021 /
New Campaign for Superstar Featured in Global ‘Impossible is Nothing’ Platform

Trae Young’s stand-out achievements and unconventional moves on the basketball court are celebrated in a new marketing campaign from Cartwright that introduces Young’s first signature shoe – the Trae Young 1 – from adidas. The [Read More]

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New PSA Examines Experiences of Transgender Survivors with a Message that RAINN is Here for Everyone

by thelaegotist / March 8, 2021 /
This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.

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A&W Wants To Make Chicken Tender Lovin’ Not Chicken Sandwich War

by thelaegotist / February 11, 2021 /
Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts

A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.

Starting on Feb[Read More]
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Huggies: Welcome to the World, Baby

by The Denver Egotist / February 9, 2021 /
We saw it in the big game. Here's a juicier cut that packs in even more cuteness.

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Mailchimp Launches Big Change Starts Small

by thelaegotist / January 25, 2021 /
Mailchimp, an all-in-one marketing platform for small business, is launching Big Change Starts Small, a new corporate citizenship initiative inspired by the company’s mission to empower the underdog and help organizations grow and scale through democratized technology. The new initiative focuses on investing in small world-changers such as blossoming local non-profits and small businesses, through non-restricted funds, innovative social progra[Read More]
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