My Friend’s Nephew Aims to Disrupt Senior Living Industry with First Brand Campaign for Thrive

by theatlantaegotist / May 29, 2018 /
Can senior living ads be fun?

My Friend's Nephew (MFN) thinks so, and they're using tongue-in-cheek headlines to launch Thrive Senior Living's first-ever brand campaign.

“Playing Favorites” (targeted to adult children who are the primary caretaker for a parent) and “You Can Do Better” (targeted to older adults who are looking to move to an independent senior living community) feature humorous headlines that play on familiar[Read More]
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FITZCO PARTNERS WITH RED NOSE DAY TO CHALLENGE AMERICA TO ‘GO NOSE TO NOSE’

by thelaegotist / May 24, 2018 /
Fitzco, a full-service creative agency, has partnered pro-bono with Red Nose Day to create an interactive, social media campaign to promote the fourth annual Red Nose Day campaign, the agency said.

Red Nose Day was launched in the US in 2015 dedicated to ending child poverty, one nose at a time. Fitzco’s “Nose to Nose” campaign is the latest tool to help Red Nose Day achieve its awareness and fundraising goals. It’s the simple act of two peo[Read More]
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Q&A With The VCU Brandcenter

by thelaegotist / May 17, 2018 /
The VCU Brandcenter is one of the leading advertising graduate programs in the country — an alma mater to some of the most recognized and respected names in the industry, a go-to for top recruiters, and a hotbed for driven young talent seeking both careers and entrepreneurial ventures in and around the marketing, advertising, tech and creative arenas. Since launching its graduate program over 20 years ago, the Brandcenter’s purpose has remained "[Read More]
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