Chosen Mayo’s Agency Humanaut Crafts Hilarious Clapback to Hellman’s Super Bowl Big Money “Harry/Sally” Update in Just Three Days with Orgasmic Avocados
By thelaegotist / /
When you have a product like Chosen mayo that is hands-down better than the big competition, you have a bit of an “anything you can do I can do better” mindset. So, when Chosen saw Hellmann’s When Harry Met Sally Super Bowl spot remaking the classic diner scene, they felt like they had to create a bigger and better sandwich orgasm than Big Mayo…with avocados. They achieved that here. It’s all in good, stupid fun. They also made their commercial with agency Humanaut in just 3 days and on a shoe-box budget. It’s a good example of how brands can win big during the Super Bowl if they are willing to move quickly and not overthink things.
TikTok: https://www.tiktok.com/@chosenfoods/video/7468047391644536106
Facebook: https://www.facebook.com/reel/1401986967450424
Instagram: https://www.instagram.com/p/DFtKoEsTcx2/
It’s cheeky, fun, and yes, a little bit horny. But what else would you expect from Chosen Foods, which has made a name for itself as a brand that takes creative risks and knows its way around a smooth, flavorful mayo?! Chosen Foods Mayo is made with 100% Pure Avocado Oil and simple ingredients, replacing the bad fats found in traditional “big brand” mayos with the good fats of avocados. It tastes surprisingly better than traditional mayos, too, with a rich and slightly tangy creamy bite that’s perfect for sandwiches, dips, salads, and more.
CLIENT NAME: Chosen Foods
AGENCY: Humanaut
Chief Creative Director: David Littlejohn
VP Creative: Dan Jacobs
Copywriter: Katie Nelson, Ashley Matthews, Bethany Maxfield, Emily DeMario, Megan Springer, Noah Wehr
Designer: Mark Slawson
Senior Brand Producer: Caty Hicks
Senior Project Producer: Jes Shipley
Agency Producer: Dani Harrison
Creative Coordinator: Tarrisha Hicks
Production Company: Humanaut
Executive Producer: Tommy Wilson
Senior Producer: Chad Harris
Associate Producer: Ashley Matthews
Director: Dan Jacobs
Director of Photography: Kyler Potter
Camera Operator: Tane Hopper
Assistant Director: Ashley Matthews
Art Director/Miniatures: Zach Dugger
Post Production Supervisor: Kyler Potter
Editor: Katie DeRoche, Darce Peters
Animator: Miguel Bettencourt
Audio Mix: Daniel Cooper
Comments