Liquid Death & Director Sam Cadman Team for Zany Blind Taste Test campaign

by Egotist / June 10, 2022 /
Liquid Death, the canned-water company with the “murder your thirst” tagline, kicks off summer putting its new flavors head-to-head in blind taste tests with the most expensive, premium liquids on the planet. They tapped Hey Wonderful director Sam Cadman, renowned for his award-winning real people / hidden camera campaigns, to direct taste testers sampling high-end liquids such as Beluga Caviar ($580), Imported Squid Ink ($58), Liquified Wagyu Cheeseb[Read More]
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Ghetto Film School Brings Up The Future of Film In Newly Released PSA

by Egotist / March 30, 2021 /
Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film feature[Read More]
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New PSA Examines Experiences of Transgender Survivors with a Message that RAINN is Here for Everyone

by thelaegotist / March 8, 2021 /
This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.

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Huggies: Welcome to the World, Baby

by The Denver Egotist / February 9, 2021 /
We saw it in the big game. Here's a juicier cut that packs in even more cuteness.

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Marvel’s Behind the Mask

by The Denver Egotist / February 9, 2021 /
From the very inception of comic books, secret identities have been an integral part of both super heroes and villains leading “normal” lives. But it’s the characters beneath that resonate within us across generations of fans. Since the advent of the Marvel Age of Comics in the early 1960s, Marvel’s writers and artists have used the notion of identities to examine the evolving concept of equal rights. Marvel’s documentary Behind the Mask will feature guests from across Marv[Read More]
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Green The Bid Launches To Support Sustainable Production Practices In Advertising — An Integrated Effort By Growing List Of Members Aims To Create Community + Change

by Egotist / October 21, 2020 /
Grassroots initiative Green The Bid has launched to support the advertising industry in shifting to zero-waste, carbon neutral, sustainable and regenerative practices. The initiative is a volunteer coalition, led by its founding members and the stakeholders of the commercial community (brands, agencies, production companies, post-production facilities, vendors and affiliates) who pledge to come together in this important endeavor.

Each year the [Read More]
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There is no ‘Extra Life’ in Powerful new PSAs for the Ad Council and Brady’s End Family Fire Campaign

by Egotist / October 5, 2020 /
Emmy Award-winning entertainment company Zoic Studios teams up with McKinney to drop viewers into a game that has no winner in a powerful new PSA for the Ad Council and Brady, “No Extra Life.” Crafted in the perspective of a first-person shooter video game, the spot follows the heart-racing experience of someone frantically racing through a home trying to find a loved one, only to discover that his unsecured gun is no longer where he keeps it in th[Read More]
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“You Will See Me” Campaign from Ad Council, CDC & 3AM Features Viola Davis, Simone Biles, Questlove & other Celebrities Encouraging Black Americans to Wear Face Masks to Help Stop the Spread of Coronavirus

by Egotist / August 19, 2020 /
To support Black Americans who have been disproportionately impacted by the Coronavirus (COVID-19), the Ad Council, the Centers for Disease Control and Prevention (CDC), the CDC Foundation, and U.S. Department of Health and Human Services (HHS) have launched a national campaign, “You Will See Me,” to inspire and empower Black Americans to wear face masks to help stop the spread of the virus.

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