Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles
Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled “Ad Psych Field Trips”—explores the link between foundational b[Read More]
Independent full-service agency St. John has launched new work for wireless brand PureTalk, president/COO Jeff McCurry announced. The agency’s production arm, Nectar Studios, collaborated on the campaign.
The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless pro[Read More]
Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine d[Read More]
Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry
Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]
Elijah Craig Bourbon is debuting its first ever broadcast television advertising campaign at the biennial Ryder Cup golf competition taking place this year in Rome, where it has been named the Official Bourbon. The :30 second ad, created by long-time agency partner Method1, will run numerous times during the match.
By Franklin Tipton, co-founder, CCO, at Odysseus Arms.
The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”
How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]
Known for its #PetsStayFree policy, Red Roof, the pet-friendly economy lodging brand, is celebrating its 50th anniversary and National Pet Month through an integrated campaign that rewards pet parents by giving away 50+ free nights. The initiative, #PeopleStayFree, developed by[Read More]
Diverse talent unites to showcase representation and authentic connection
General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline.
“We understand that representation matters as we strive to be the most inclusive company in the world,” said Tarshena[Read More]