Humanaut’s Latest for Garden of Life – Have a Gut Feeling: Pooping is One Way to Happiness

by / July 29, 2024 /

Advertising agency studio Humanaut is launching “Happiness is a Gut Feeling,” the latest round of ads for client Garden of Life’s Dr. Formulated Probiotics. The brand’s objectives are to become the No. 1 probiotic brand in FDM and Natural channels and to increase awareness and sales of its other probiotic SKUs, including Gas and Bloating, Feminine pH, and Mood. 

Garden of Life had the audacity to say out loud th[Read More]

Yes& and FEMA New Campaign Flips the Script on Flood Insurance as Ominous 2024 Atlantic Hurricane Season Looms

by / July 15, 2024 /

There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice�[Read More]

“The Wrong Way”: Embracing Imperfection in Art and Life

by / June 17, 2024 /

Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.

Johanna

[Read More]

Joy in the Journey: Reframing Success In Advertising

by / April 24, 2024 /

The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities. 

This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]

From Racetrack to Driveway: E3 Spark Plugs Expands Reach with National DIY Campaign

by / March 28, 2024 /

E3 Spark Plugs Aims Beyond Its Traditional NHRA Audience with New National Ad Campaign

E3 Spark Plugs, known for keeping engines firing on all cylinders, is revving things up with a brand-new national campaign. Created in collaboration with advertising partner St. John, the “What Are You Running?” campaign is designed to bring E3 Spark Plugs to a wider audience of DIY car en[Read More]

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