Green The Bid, the grassroots initiative and community supporting the advertising industry in shifting to zero-waste, net-carbon neutral, sustainable and regenerative practices, has added additional leadership to its Advisory Board. Green The Bid is a community of over 100 companies and organizations and will hold its next member meeting on April 28th.
Ghetto Film School’s new short film “What’s in a Name” amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard. The film, via agency W+K NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of color and what they are (or aren’t) capable of. The film feature[Read More]
This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors.
Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts
A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.
From the very inception of comic books, secret identities have been an integral part of both super heroes and villains leading “normal” lives. But it’s the characters beneath that resonate within us across generations of fans. Since the advent of the Marvel Age of Comics in the early 1960s, Marvel’s writers and artists have used the notion of identities to examine the evolving concept of equal rights. Marvel’s documentary Behind the Mask will feature guests from across Marv[Read More]
P&G is exclusive first-year sponsor, will provide brand projects for interns
Ten independent advertising agencies have joined together in an effort to increase the number of Black students entering the advertising industry through an independent, 501c3 national agency internship community. Building Leaders and Creators, or BLAC, was developed as part of a commitment by leaders at these shops who aim to build more r[Read More]
Mailchimp, an all-in-one marketing platform for small business, is launching Big Change Starts Small, a new corporate citizenship initiative inspired by the company’s mission to empower the underdog and help organizations grow and scale through democratized technology. The new initiative focuses on investing in small world-changers such as blossoming local non-profits and small businesses, through non-restricted funds, innovative social progra[Read More]