VML aces its first campaign for TruGreen

by / February 3, 2025 /

A family who hires TruGreen gets a bonus thanks to their golf course quality lawn, when PGA Tour Golfers, Jason Day, Ben Griffin and Patton Kizzire show up to play a few rounds. 

"The idea that a TruGreen lawn could attract PGA TOUR pros is fitting for the quality of this brand," said John Godsey, Chief Creative Officer at VML Central. "It speaks to the universal desire for a beautiful lawn, regardless of your golfing expertise." [Read More]

Affordability, Flexibility and Personalized Local Experiences  Are Key Factors Driving Leisure Travel in 2025, Per New Report

by / January 28, 2025 /

TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape.

TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with[Read More]

Shea Johnson Joins Trade School as Executive Director

by / January 27, 2025 /

Shea Johnson has been named Executive Creative Director at content agency Trade School, bringing over 15 years of expertise in spearheading transformative experiences for global brands. Known for their award-winning creative leadership, Shea has an impressive track record of executing innovative 360-integrated campaigns across TV, video, digital, interactive, print, and social media, achieving millions of viral views and cultivating lasting client [Read More]

Trade School Names Amy Choi as Executive Director, Creator Strategy & Marketing

by / December 2, 2024 /

Trade School, the content agency known for its expertise in scalable, personalized content and emerging technologies has appointed Amy Choi as Executive Director, Creator Strategy & Marketing. With more than a decade of leadership in social media and creator marketing, Amy combines strategic vision with hands-on expertise to elevate Trade School’s influencer marketing efforts. In her role, she will collaborate closely with sister agency 22squ[Read More]