“The Wrong Way”: Embracing Imperfection in Art and Life

by / June 17, 2024 /

Trash-mâché is an art form that could only be coined by The Many’s head of Programming, Maude Standish. Having recently debuted her glorious pieces of trash-turned-art in Santa Monica at a show titled, “The Wrong Way,” The Many’s People Operations manager, Johanna Penry, invited her to sit down for a conversation about art, work, and perfectionism.

Johanna

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Joy in the Journey: Reframing Success In Advertising

by / April 24, 2024 /

The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities. 

This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]

From Racetrack to Driveway: E3 Spark Plugs Expands Reach with National DIY Campaign

by / March 28, 2024 /

E3 Spark Plugs Aims Beyond Its Traditional NHRA Audience with New National Ad Campaign

E3 Spark Plugs, known for keeping engines firing on all cylinders, is revving things up with a brand-new national campaign. Created in collaboration with advertising partner St. John, the “What Are You Running?” campaign is designed to bring E3 Spark Plugs to a wider audience of DIY car en[Read More]

Dee-Dee Riley-Dunn and Christina Tuck Join Majority

by / March 8, 2024 /

Creative agency Majority has made two hires—Dee-Dee Riley-Dunn and Christina Tuck.
 
Dee-Dee Riley-Dunn was hired as senior director of People Operations. The newly created role at Majority will focus on recruiting talent across the agency, improving ways of working and improving collaboration while fostering a mentorship culture.
 
As a strategic action-oriented problem solver, resource manager an[Read More]

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior 

by / February 22, 2024 /

Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles

Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled “Ad Psych Field Trips”—explores the link between foundational b[Read More]

St. John and Nectar Studios Create New Campaign for Wireless Brand PureTalk

by / February 6, 2024 /

 

https://www.youtube.com/watch?v=fVQ21utzqhE

Independent full-service agency St. John has launched new work for wireless brand PureTalk, president/COO Jeff McCurry announced. The agency’s production arm, Nectar Studios, collaborated on the campaign.
 
The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless pro[Read More]