by thenewyorkegotist / May 22, 2024 /
Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production.
The national ad is running on digital and social media. Launch Party won the assignment in January.
[Read More]
by The Chicago Egotist / May 3, 2024 /
Since announcing its merger in March, BarkleyOKRP has been on a roll. This week the agency announced that was named agency of record for VISIT FLORIDA following a review. The win follows the recent announcement of Barkley[Read More]
by thelaegotist / April 24, 2024 /
The advertising industry stands at a crossroads. Once solely focused on awards, flashy outputs, and chasing fame through rigid metrics, we now face a dwindling pool of those opportunities.
This means that the new generation now faces different expectations than what they likely were trained on or inspired by, and will have to redefine "success" based on their own aspirations and the evolving industry landscape.[Read More]
by theatlantaegotist / March 28, 2024 /
E3 Spark Plugs Aims Beyond Its Traditional NHRA Audience with New National Ad Campaign
E3 Spark Plugs, known for keeping engines firing on all cylinders, is revving things up with a brand-new national campaign. Created in collaboration with advertising partner St. John, the “What Are You Running?” campaign is designed to bring E3 Spark Plugs to a wider audience of DIY car en[Read More]
by theatlantaegotist / March 8, 2024 /
by theatlantaegotist / February 22, 2024 /
Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles
Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled “Ad Psych Field Trips”—explores the link between foundational b[Read More]
by theatlantaegotist / February 6, 2024 /
https://www.youtube.com/watch?v=fVQ21utzqhE
by thelaegotist / November 6, 2023 /
Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine d[Read More]
