St. John and Nectar Studios Create New Campaign for Wireless Brand PureTalk

by / February 6, 2024 /

Independent full-service agency St. John has launched new work for wireless brand PureTalk, president/COO Jeff McCurry announced. The agency’s production arm, Nectar Studios, collaborated on the campaign.
The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless pro[Read More]

‘Fluent in Amor.’: Match Group’s Chispa and Majority Join Forces to Celebrate Bicultural Love.

by / November 6, 2023 /

Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine d[Read More]

James Harden Disrupts the Wine Industry With  Permission to “Work Hard, Play Harden” 

by / October 17, 2023 /

Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry 

Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]

“You Will Never Get a Job in This Industry”

by / May 30, 2023 /

By Franklin Tipton, co-founder, CCO, at Odysseus Arms.

The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”

How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]

GM Marketing Campaign ‘Make History’ Honors SWAC and HBCUs Legacy 

by / March 13, 2023 /

Diverse talent unites to showcase representation and authentic connection

General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline. 

“We understand that representation matters as we strive to be the most inclusive company in the world,” said Tarshena[Read More]