St. John and Nectar Studios Create New Campaign for Wireless Brand PureTalk
by theatlantaegotist / February 6, 2024 /
https://www.youtube.com/watch?v=fVQ21utzqhE
‘Fluent in Amor.’: Match Group’s Chispa and Majority Join Forces to Celebrate Bicultural Love.
by thelaegotist / November 6, 2023 /
Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine d[Read More]
James Harden Disrupts the Wine Industry With Permission to “Work Hard, Play Harden”
by thelaegotist / October 17, 2023 /
Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry
Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign is the brainchild of[Read More]
Elijah Craig Launches Campaign from Method1 To Celebrate Official Bourbon of the Ryder Cup
by The Chicago Egotist / October 2, 2023 /
Elijah Craig Bourbon is debuting its first ever broadcast television advertising campaign at the biennial Ryder Cup golf competition taking place this year in Rome, where it has been named the Official Bourbon. The :30 second ad, created by long-time agency partner Method1, will run numerous times during the match.
The new [Read More]
“You Will Never Get a Job in This Industry”
by The Chicago Egotist / May 30, 2023 /
By Franklin Tipton, co-founder, CCO, at Odysseus Arms.
The One Club’s Portfolio Night starts this week around the world – we’re hosting the San Francisco Portfolio Night on June 1 (575 Market Street, 6-9 PM – and many creative hopefuls will be walking into their first in-person one-to-one critiques with people who’ve “made it.”
How should they steel themselves? Start by being ready for anything. My own experience at Portfolio Ni[Read More]
RED ROOF TELLS PET OWNERS TO “STAY’ IN NATIONAL PET MONTH INITIATIVE
by The Chicago Egotist / May 25, 2023 /
Known for its #PetsStayFree policy, Red Roof, the pet-friendly economy lodging brand, is celebrating its 50th anniversary and National Pet Month through an integrated campaign that rewards pet parents by giving away 50+ free nights. The initiative, #PeopleStayFree, developed by[Read More]
GM Marketing Campaign ‘Make History’ Honors SWAC and HBCUs Legacy
by thelaegotist / March 13, 2023 /
Diverse talent unites to showcase representation and authentic connection
General Motors unveils a new marketing campaign spotlighting the brand’s sponsorship of the Southwestern Athletic Conference (SWAC) and commitment to Historically Black Colleges and Universities (HBCUs) through an intentional, authentic, and culturally relevant storyline.
“We understand that representation matters as we strive to be the most inclusive company in the world,” said Tarshena[Read More]
Paul McCartney Goes Ape, Donates Beatles Hit to Ad for Chimpanzees
by thelaegotist / February 28, 2023 /
BCG Brighthouse Produces TV Spot for Save the Chimps Sanctuary in Florida
Save the Chimps, a sanctuary for chimpanzees rescued from labs and show business, is getting by w[Read More]
