Adweek Announces Cutting-Edge and Groundbreaking Hire to Unlock the Future of Growth

by thenewyorkegotist / February 19, 2025 /

Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers.  As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development. 

An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]

Affordability, Flexibility and Personalized Local Experiences  Are Key Factors Driving Leisure Travel in 2025, Per New Report

by theatlantaegotist / January 28, 2025 /

TravelBoom Hotel Marketing’s latest findings offer insights on how the hospitality and tourism industries can reach and engage consumers in today’s changing travel landscape.

TravelBoom Hotel Marketing, a leading provider of innovative digital solutions for the hospitality industry, today released new research to provide companies in the hospitality and tourism sector with[Read More]

Majority’s Holiday Ad for Swedish Fish Brings Out Santa’s Sel-Fish Side

by theatlantaegotist / December 10, 2024 /

Creative agency Majority is showing a more selfish side to Santa to tout the deliciousness of Mondelēz International’s Swedish Fish candy in a new holiday campaign. The work will run online throughout North America until New Year’s.

https://www.youtube.com/watch?v=eCACiPPS1Po

The agency won the Swedish Fish pr[Read More]

LENOVO FOCUSES ON YOU IN NEW CAMPAIGN BY VML ATLANTA

by theatlantaegotist / September 30, 2024 /

VML Atlanta has launched its first global campaign for Lenovo, which is decidedly NOT a laptop launch, it’s a “You” launch, focusing on its new line of AI PCs.  Earlier this month, Lenovo announced the drop of its [Read More]

Humanaut’s Latest for Garden of Life – Have a Gut Feeling: Pooping is One Way to Happiness

by theatlantaegotist / July 29, 2024 /

Launch Party Showcases Artist to Demonstrate Features of Staples’ ProGel® Pen

by thenewyorkegotist / May 22, 2024 /

Advertising agency Launch Party has recruited neurodivergent artist Stephen Wiltshire to prove the immense capabilities of Staples’ new ProGel® pen. The agency also handled the influencer outreach, and production.

The national ad is running on digital and social media. Launch Party won the assignment in January.

[Read More]