Humanaut’s Latest for Garden of Life – Have a Gut Feeling: Pooping is One Way to Happiness

by / July 29, 2024 /

Advertising agency studio Humanaut is launching “Happiness is a Gut Feeling,” the latest round of ads for client Garden of Life’s Dr. Formulated Probiotics. The brand’s objectives are to become the No. 1 probiotic brand in FDM and Natural channels and to increase awareness and sales of its other probiotic SKUs, including Gas and Bloating, Feminine pH, and Mood. 

Garden of Life had the audacity to say out loud th[Read More]

Yes& and FEMA New Campaign Flips the Script on Flood Insurance as Ominous 2024 Atlantic Hurricane Season Looms

by / July 15, 2024 /

There’s little to celebrate regarding this year’s Atlantic hurricane season, which is forecast to be the most active on record. But FEMA’s National Flood Insurance Program (NFIP) and it’s agency partner Yes& are helping consumers find the “win” in the midst of impending flood loss with a new twist on flood insurance marketing. The “Winning Choice�[Read More]

From Racetrack to Driveway: E3 Spark Plugs Expands Reach with National DIY Campaign

by / March 28, 2024 /

E3 Spark Plugs Aims Beyond Its Traditional NHRA Audience with New National Ad Campaign

E3 Spark Plugs, known for keeping engines firing on all cylinders, is revving things up with a brand-new national campaign. Created in collaboration with advertising partner St. John, the “What Are You Running?” campaign is designed to bring E3 Spark Plugs to a wider audience of DIY car en[Read More]

Dee-Dee Riley-Dunn and Christina Tuck Join Majority

by / March 8, 2024 /

Creative agency Majority has made two hires—Dee-Dee Riley-Dunn and Christina Tuck.
 
Dee-Dee Riley-Dunn was hired as senior director of People Operations. The newly created role at Majority will focus on recruiting talent across the agency, improving ways of working and improving collaboration while fostering a mentorship culture.
 
As a strategic action-oriented problem solver, resource manager an[Read More]

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior 

by / February 22, 2024 /

Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles

Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled “Ad Psych Field Trips”—explores the link between foundational b[Read More]

St. John and Nectar Studios Create New Campaign for Wireless Brand PureTalk

by / February 6, 2024 /

 

https://www.youtube.com/watch?v=fVQ21utzqhE

Independent full-service agency St. John has launched new work for wireless brand PureTalk, president/COO Jeff McCurry announced. The agency’s production arm, Nectar Studios, collaborated on the campaign.
 
The objective is to encourage people to switch to PureTalk, which is a veteran-owned, 100%-American-based wireless pro[Read More]

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